[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.doobie.cz\/4-kroky-pro-zakladni-analyzu-klicovych-slov\/#Article","mainEntityOfPage":"https:\/\/www.doobie.cz\/4-kroky-pro-zakladni-analyzu-klicovych-slov\/","headline":"4 kroky pro z\u00e1kladn\u00ed anal\u00fdzu kl\u00ed\u010dov\u00fdch slov","name":"4 kroky pro z\u00e1kladn\u00ed anal\u00fdzu kl\u00ed\u010dov\u00fdch slov","description":"Keywords jsou z\u00e1kladem ka\u017ed\u00e9 optimalizace pro vyhled\u00e1va\u010de. Jsou to prvn\u00ed, co SEO experty zaj\u00edm\u00e1 a z\u00e1rove\u0148 v\u011bc, se kterou copywrite\u0159i nejv\u00edce pracuj\u00ed. A nen\u00ed se \u010demu divit, proto\u017ee \u010dten\u00e1\u0159i a klienti se k v\u00e1m nej\u010dast\u011bji dostanou p\u0159es Google nebo jin\u00fd vyhled\u00e1va\u010d. Jen\u017ee ten mus\u00ed nejd\u0159\u00edv zhodnotit, \u017ee jste p\u0159esn\u011b to, co u\u017eivatel hled\u00e1. A to…","datePublished":"2020-05-18","dateModified":"2020-05-18","author":{"@type":"Person","@id":"https:\/\/www.doobie.cz\/author\/#Person","name":"","url":"https:\/\/www.doobie.cz\/author\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/b72fc1bf1bf254b4118ef99c1da35a199f5a8e7c33c2166eae92618994df57ea?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/b72fc1bf1bf254b4118ef99c1da35a199f5a8e7c33c2166eae92618994df57ea?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"doobie.cz","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.doobie.cz\/wp-content\/uploads\/Kl%C3%AD%C4%8Dov%C3%A1%20slova%20anal%C3%BDza.jpg","url":"https:\/\/www.doobie.cz\/wp-content\/uploads\/Kl%C3%AD%C4%8Dov%C3%A1%20slova%20anal%C3%BDza.jpg","height":0,"width":0},"url":"https:\/\/www.doobie.cz\/4-kroky-pro-zakladni-analyzu-klicovych-slov\/","video":{"@context":"http:\/\/schema.org\/","@type":"VideoObject","@id":"https:\/\/www.youtube.com\/watch?v=POzV9WcSCZ0#VideoObject","contentUrl":"https:\/\/www.youtube.com\/watch?v=POzV9WcSCZ0","name":"N\u00c1STROJE PRO VYHLED\u00c1V\u00c1N\u00cd KL\u00cd\u010cOV\u00ddCH SLOV - Shoptet.TV (73. d\u00edl)","description":"N\u00e1stroje pro vyhled\u00e1v\u00e1n\u00ed kl\u00ed\u010dov\u00fdch slov\nInspirace p\u0159\u00edmo v Google pomoc\u00ed (Google Suggest)\nZadejte kl\u00ed\u010dov\u00e9 slov ve vyhled\u00e1vac\u00edm ok\u00e9nku v Googlu. Sledujte, jak\u00e1 se v\u00e1m nab\u00edz\u00ed okoln\u00ed kl\u00ed\u010dov\u00e1 slova v na\u0161ept\u00e1va\u010di. Z\u00edsk\u00e1te dal\u0161\u00ed inspiraci na kl\u00ed\u010dov\u00e1 slova, kter\u00e1 je\u0161t\u011b nezn\u00e1te.\n\nCo se u kl\u00ed\u010dov\u00fdch slov sleduje\nVyhled\u00e1v\u00e1n\u00ed\nHodnota ud\u00e1van\u00e1 v odhadovan\u00e9m vyhled\u00e1v\u00e1n\u00ed kl\u00ed\u010dov\u00e9ho slova za m\u011bs\u00edc.\nKonkuren\u010dnost\n\u010c\u00edm vy\u0161\u0161\u00ed je \u010d\u00edslo, t\u00edm obt\u00ed\u017en\u011bj\u0161\u00ed je um\u00edst\u011bn\u00ed na dan\u00e9 kl\u00ed\u010dov\u00e9 slovo ve vyhled\u00e1v\u00e1n\u00ed. N\u011bkter\u00e9 metriky rozd\u011bluj\u00ed m\u00edru konkurence pro p\u0159irozen\u00e9 vyhled\u00e1v\u00e1n\u00ed a pro placen\u00e9 vyhled\u00e1v\u00e1n\u00ed.\nCPC bid\nCena za proklik. \u010c\u00edm vy\u0161\u0161\u00ed je cena za proklik oproti ostatn\u00edm kl\u00ed\u010dov\u00fdm slov\u016fm, t\u00edm je kl\u00ed\u010dov\u00e9 slovo v\u00edce komer\u010dn\u011b zaj\u00edmav\u00e9 pro inzerenty. Znamen\u00e1 to, \u017ee se o dan\u00e9 kl\u00ed\u010dov\u00e9 slovo uch\u00e1z\u00ed v\u00edce inzerent\u016f v placen\u00e9m vyhled\u00e1v\u00e1n\u00ed a d\u00edky tomu jeho cena roste. U kl\u00ed\u010dov\u00fdch slov, kter\u00e1 nejsou zaj\u00edmav\u00e1 pro inzerenty, b\u00fdv\u00e1 \u010dasto cena n\u00edzk\u00e1, ale souvis\u00ed i s n\u00edzk\u00fdm objemem vyhled\u00e1v\u00e1n\u00ed ze strany z\u00e1kazn\u00edk\u016f. V ur\u010dit\u00fdch p\u0159\u00edpadech lze objevit zaj\u00edmavou p\u0159\u00edle\u017eitost i mezi kl\u00ed\u010dov\u00fdmi slovy s n\u00edzkou cenou za proklik.\n\n\u25bc\nL\u00edb\u00ed se ti na\u0161e videa? Napi\u0161 n\u00e1m koment\u00e1\u0159 a dej lajk :)\n\u279c Odeb\u00edrej Shoptet.TV: http:\/\/bit.ly\/ShoptetTV\n\n\u279c Klikn\u011bte a prod\u00e1vejte na https:\/\/www.shoptet.cz","thumbnailUrl":["https:\/\/i.ytimg.com\/vi\/POzV9WcSCZ0\/default.jpg","https:\/\/i.ytimg.com\/vi\/POzV9WcSCZ0\/mqdefault.jpg","https:\/\/i.ytimg.com\/vi\/POzV9WcSCZ0\/hqdefault.jpg","https:\/\/i.ytimg.com\/vi\/POzV9WcSCZ0\/sddefault.jpg","https:\/\/i.ytimg.com\/vi\/POzV9WcSCZ0\/maxresdefault.jpg"],"uploadDate":"2019-03-21T15:59:08+00:00","duration":"PT7M1S","embedUrl":"https:\/\/www.youtube.com\/embed\/POzV9WcSCZ0","publisher":{"@type":"Organization","@id":"https:\/\/www.youtube.com\/channel\/UCrmFOFsJ7Nd3viUS_Kf5jsg#Organization","url":"https:\/\/www.youtube.com\/channel\/UCrmFOFsJ7Nd3viUS_Kf5jsg","name":"Shoptet","description":"Objevte nekone\u010dn\u00e9 mo\u017enosti pro va\u0161e podnik\u00e1n\u00ed! \ud83d\ude80 \n\nSledujte na jednom m\u00edst\u011b podcasty, webin\u00e1\u0159e a edukativn\u00ed videa, kter\u00e1 posunou va\u0161e podnik\u00e1n\u00ed d\u00e1l. \n","logo":{"url":"https:\/\/yt3.ggpht.com\/RrWERSte9jQF5DltRBmHKZOoRlpAEOqocFGpHC-wEYE_nOU4_7in-qPItGgDkIC6kERcTzqXTw=s800-c-k-c0x00ffffff-no-rj","width":800,"height":800,"@type":"ImageObject","@id":"https:\/\/www.youtube.com\/watch?v=POzV9WcSCZ0#VideoObject_publisher_logo_ImageObject"}},"potentialAction":{"@type":"SeekToAction","@id":"https:\/\/www.youtube.com\/watch?v=POzV9WcSCZ0#VideoObject_potentialAction","target":"https:\/\/www.youtube.com\/watch?v=POzV9WcSCZ0&t={seek_to_second_number}","startOffset-input":"required name=seek_to_second_number"},"interactionStatistic":[[{"@type":"InteractionCounter","@id":"https:\/\/www.youtube.com\/watch?v=POzV9WcSCZ0#VideoObject_interactionStatistic_WatchAction","interactionType":{"@type":"WatchAction"},"userInteractionCount":10452}],{"@type":"InteractionCounter","@id":"https:\/\/www.youtube.com\/watch?v=POzV9WcSCZ0#VideoObject_interactionStatistic_LikeAction","interactionType":{"@type":"LikeAction"},"userInteractionCount":191}]},"about":["N\u00e1kupy"],"wordCount":440,"articleBody":"        Keywords jsou z\u00e1kladem ka\u017ed\u00e9 optimalizace pro vyhled\u00e1va\u010de. Jsou to prvn\u00ed, co SEO experty zaj\u00edm\u00e1 a z\u00e1rove\u0148 v\u011bc, se kterou copywrite\u0159i nejv\u00edce pracuj\u00ed. A nen\u00ed se \u010demu divit, proto\u017ee \u010dten\u00e1\u0159i a klienti se k v\u00e1m nej\u010dast\u011bji dostanou p\u0159es Google nebo jin\u00fd vyhled\u00e1va\u010d. Jen\u017ee ten mus\u00ed nejd\u0159\u00edv zhodnotit, \u017ee jste p\u0159esn\u011b to, co u\u017eivatel hled\u00e1. A to se odehr\u00e1v\u00e1 od toho, co zad\u00e1 do pol\u00ed\u010dka vedle lupy. A p\u0159esn\u011b to zjist\u00edte pomoc\u00ed anal\u00fdzy kl\u00ed\u010dov\u00fdch slov.TabulkaJako prvn\u00ed si p\u0159ipravte tabulku. Vytvo\u0159it si ji m\u016f\u017eete ru\u010dn\u011b na pap\u00edr, ale mnohem lep\u0161\u00ed je vyu\u017e\u00edt Excel nebo podobn\u00fd program. P\u0159ipravte si sloupce s n\u00e1zvy:fr\u00e1ze,hledanost (ka\u017ed\u00fd vyhled\u00e1va\u010d zvl\u00e1\u0161\u0165),dopl\u0148uj\u00edc\u00ed \u00fadaje,c\u00edlov\u00e1 URL a dal\u0161\u00ed dle pot\u0159eby.https:\/\/www.youtube.com\/watch?v=POzV9WcSCZ0Pr\u016fzkum konkurencePod\u00edvejte se na weby sv\u00fdch konkurent\u016f a d\u00edvejte se, jak\u00e9 term\u00edny pou\u017e\u00edvaj\u00ed. Dal\u0161\u00edm zdrojem mohou b\u00fdt diskuze a f\u00f3ra, kter\u00e1 se t\u00fdkaj\u00ed va\u0161eho t\u00e9matu nebo produktu. V\u0161e, co se v\u00e1s t\u00fdk\u00e1, si zapi\u0161te. Pr\u00e1v\u011b u t\u011bchto v\u00fdraz\u016f budete pozd\u011bji zji\u0161\u0165ovat, jestli se vyplat\u00ed a m\u00e1te je za\u0159adit nebo ne.Vy\u0161krt\u00e1n\u00ed slab\u00e9hoNyn\u00ed se pod\u00edvejte, co jste napsali a vy\u0161krtn\u011bte term\u00edny, kter\u00e9 ned\u00e1vaj\u00ed smysl a nejsou tolik pou\u017e\u00edvan\u00e1. T\u00edm si hodn\u011b u\u0161et\u0159\u00edte pr\u00e1ci. Te\u010f p\u0159ich\u00e1z\u00ed na \u0159adu slu\u017eby, d\u00edky kter\u00fdm zjist\u00edte p\u0159esn\u00e1 \u010d\u00edsla a budete se podle toho moci \u0159\u00eddit. Existuje jich cel\u00e1 \u0159ada, ale vy jist\u011b budete cht\u00edt vyu\u017e\u00edt ty, kter\u00e9 jsou zdarma. Doporu\u010dujeme je kombinovat, abyste z\u00edskali nejefektivn\u011bj\u0161\u00ed v\u00fdsledek. Vyu\u017e\u00edt m\u016f\u017eete Sklik, Google AdWords a zkusit m\u016f\u017eete i na\u0161ept\u00e1va\u010de. To znamen\u00e1, \u017ee za\u010dnete dotaz a uvid\u00edte, jak pokra\u010duje na z\u00e1klad\u011b toho, co lid\u00e9 hledaj\u00ed.\u010c\u00edm del\u0161\u00ed, t\u00edm lep\u0161\u00edNespol\u00e9hejte na kr\u00e1tk\u00e9 fr\u00e1ze. Long-tailov\u00e9 v\u00fdrazy jsou mnohem lep\u0161\u00ed. Kdy\u017e zad\u00e1te jen \u201etri\u010dko\u201c, objev\u00ed se jen velk\u00e9, zn\u00e1m\u00e9 weby. Dotaz na \u201e\u017elut\u00e9 d\u00e1msk\u00e9 tri\u010dko velikost M\u201c je mnohem lep\u0161\u00ed, proto\u017ee je konkr\u00e9tn\u00ed a individu\u00e1ln\u00ed. Myslete na to, \u017ee jedine\u010dnost je skv\u011bl\u00e1, ale nep\u0159e\u017ee\u0148te to. Nikdo potom nebude na prvn\u00ed pohled v\u011bd\u011bt, co nab\u00edz\u00edte.                                                                                                                                                                                                                                                                                                                                                                                          4\/5 - (1 vote)        "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"4 kroky pro z\u00e1kladn\u00ed anal\u00fdzu kl\u00ed\u010dov\u00fdch slov","item":"https:\/\/www.doobie.cz\/4-kroky-pro-zakladni-analyzu-klicovych-slov\/#breadcrumbitem"}]}]